Evan is a veteran musical instrument sales and marketing executive with decades of experience in OEM sales, marketing, product development, artist relations, copy writing, and content creation. His background and experience is concentrated in the fretted instrument category and his professional relationships range from small luthiers to brand owners to the world's largest guitar factories.
Evan is past-president of the Guitar and Accessories Marketing Ass'n and sits on the boards of Notes for Notes, an after-school music-making non-profit, and Musicians Institute, the contemporary music
Evan's mission is to provide outstanding sales representation to musical instrument suppliers; and to provide instrument builders and brand owners with components, building materials, production resources, marketing support and customer service that makes selling their instruments easier and more profitable.
conservatory in Hollywood, California. In 2012, Evan co-founded Track International with Doreen Daley Skopp to represent suppliers of OEM products to M.I. designers, and builders; and provide production liaison services and marketing consultation to brand managers and factories.
With a degree in Accounting from Arizona State University, Doreen’s career has been a combination of numbers and music. A self-employed accountant, she has served as financial controller for a variety of music-based non-profit organizations including the Santa Barbara Symphony, the Santa Barbara Opera, the Ojai Music Festival, and Notes for Notes, an after-school music program. She served as Production Manager at the Ives Concert Park, an outdoor performance venue in Danbury, Connecticut. She also sits on the advisory board of Guitars in the Classroom.
Doreen has attended many musical instruments trade shows over the years including multiple visits to NAMM, the Frankfurt Musikmesse, the Tokyo Music Fair, the Shanghai Messe, and Merlefest. She’s learning electric bass guitar and has performed in an all-girls band. Doreen is co-owner and co-founder of Inside Track.
Evan and Doreen are eager to work with musical instrument suppliers. They can supply you with the branded components and building materials you need. They can help you get set up with manufacturing facilities. And they can perform top notch marketing services. Please contact them and they’ll put together a custom plan for you!
Inside Track International is a sales representation and marketing consultation firm that focuses on accessory products in the musical instruments industry. Formed in 2012, our customers are luthiers, brand owners, and musical instrument factories. Inside Track handles global OEM sales of:
Q-Parts knobs, strap-locks, and pickguards
Nukleus electric guitar pickups
Our mission is to provide outstanding sales representation to musical instrument suppliers; and to provide instrument builders with components and customer service that makes selling their instruments easier and more profitable.
Our specialties include:
Please contact us and we’ll put together a custom plan for you!
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