In a lone church at the center of the small Italian village of Salle is an archive of the town’s past inhabitants. A baptismal form filled out in 1680 by Donato D’Addario lists his occupation as corduro, Italian for “string maker.” In the early 1900s, Donato’s descendent Carmine (“Charles”) D’Addario left Salle and set up a string-manufacturing factory in Queens, New York.
Today, D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under seven proprietary brands, two of which include D’Addario strings and D’Addario|Planet Waves cables and accessories. Jim D'Addario is the Chief Executive Officer and is still very much involved with manufacturing. Jim's nephew John D'Addario III is President. D’Addario manufactures 95% of its products in the U.S. much in their 190,000 square foot factory in Farmingdale, New York, home to 1,100 employees.
It all starts with D’Addario’s custom-engineered string winding machines. A winning combination of the most advanced computer-controlled winding technology, stringent incoming wire inspection, and “quality at the source” manufacturing delivers unmatched consistency, string after string. Whether for electric guitar, acoustic guitar, bass guitar, banjo, mandolin, ukulele, or ethnic instruments, each D’Addario string is made in the U.S.A., ensuring the highest quality and performance.
If you’re a musical instrument builder and you’re considering stepping up to D’Addario, please contact us. Inside Track is your source for bulk-packaged or private label branded D’Addario strings.
D'Addario EXPs are the most natural-sounding, longest-lasting coated strings available in today’s market. EXP coated technology starts with the highest quality wrap wire materials, precision drawn and micro-coated on advanced proprietary machinery. The strings are then wound normally, delivering tone and feel identical to D'Addario's world renowned XL electric strings. Because of this process, EXP strings retain a fresh sound for a ridiculously long time!
Why is this important to you? If you’re a working musician, you’ll be able to play more and change strings less. You can open your gig bag and take the stage knowing your tone is dialed in. You’ll enter the studio ready to play and not fuss with string changes.
If you’re a guitar builder, think about this: you spend so much time and effort designing and building and setting up a quality instrument. But after it leaves your workshop, it could spend literally weeks or months hanging on a hook in a guitar shop before it’s sold. Are you going to rely on the salesperson to change the strings on your guitar after they’ve gone dead? When you use EXPs, you’ll rest assured that when the customer pulls your guitar off the wall, the strings will sound bright and lively.
If you’d like to test EXP strings against the strings you’re currently using, please contact us. Inside Track would love to work out a plan for you that will result in increased retail sell-through.
D’Addario offers many great accessories for guitar builders. All are thoughtfully designed and real world-tested by working musicians. And they’re positioned to be incorporated into your instruments. For example, Auto-Trim tuning machines,elliptical end pins, ebony bridge pins, branded headstock tuners, Humidipaks, private label cables, and much more. Inside Track is the exclusive, global, OEM sales rep firm for D’Addario and Planet Waves fretted instrument products. Please contact us and we’ll collaborate on very cool products that will help you sell more instruments.
Content copyright ©2016. Inside Track International. All rights reserved.